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BOTOX® Cosmetic Celebrates 10-year Anniversary Searching For "Women Just Like You"

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IRVINE, Calif., April 19, 2012 -- Ten years ago, BOTOX® Cosmetic (onabotulinumtoxinA) was approved by the United States Food and Drug Administration (FDA) to temporarily improve the look of moderate to severe frown lines between the eyebrows in people ages 18-65.  In celebration of the millions of women who have been treated with BOTOX® Cosmetic over the past decade, BOTOX® Cosmetic and PEOPLE® magazine, in a marketing campaign, are searching for "Women Just Like You" who put their best face forward every day at work, at home and in their community.

Women are invited to go to www.WomenJustLikeYou.com to share their – or their friend's – personal story about the inspiring things they do for the people in their lives or in their communities, such as how they:

  • Help improve the health of themselves or others;
  • Do a job that makes an impact on their industry or in their community;
  • Support a cause or make a contribution to their own community; or
  • Promote healthy relationships with others or on behalf of others.

"The 'Women Just Like You' campaign celebrates women who have made a positive impact on their friends, family and community," said Lela Rose, American Fashion Designer and spokesperson for the campaign.  "My work celebrates the essence of being a woman through design that is feminine and approachable. I truly enjoy helping the woman who wears my designs to look her best while she does the things that matter to her the most."  Rose also shares that she has received BOTOX® Cosmetic treatments from a physician for nearly a decade.

"In 2002, an advertisement for BOTOX® Cosmetic first appeared in PEOPLE® Magazine's World Most Beautiful issue," said Colleen McKenna, Senior Marketing Director, Allergan Medical.  "Over the past decade, approximately 11 million BOTOX® Cosmetic treatments have been administered and millions of women have received real, noticeable results.  We are celebrating this milestone by kicking off our 'Women Just Like You' campaign in an ad in the 2012 World's Most Beautiful issue of PEOPLE® magazine on newsstands next week."

Five "Women Just Like You" will be selected by representatives of the PEOPLE® magazine marketing team and will win a trip for a photo shoot where they will be styled by Lela Rose and have a professional hair and make-up team prepare them for a photo shoot with photographer Dorian Caster, whose work has appeared in PEOPLE® magazine.  Their photos and stories will appear in a "Women Just Like You" ad in the "Best & Worst Dressed" issue of PEOPLE® magazine available on newsstands September 14, 2012.

"Women Just Like You" Contest Terms

Contest begins at 12:00:01 a.m. EST 4/19/12 and ends at 11:59:59 p.m. EST 6/8/12. Open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older (19 if AL or NE, 21 if MS) at time of entry. Void outside the United States, elsewhere and where prohibited by law. For full contest rules and instructions on how to enter, go to www.WomenJustLikeYou.com. There is no requirement for anyone to have received BOTOX® Cosmetic treatment in order to be eligible to enter this contest.

SOURCE Allergan, Inc.

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